Poolside

Poolside is the recording project of producer, songwriter and multi-instrumentalist Jeffrey Paradise. Widely known for introducing the world to a light but danceable kind of music with sunny vibes and liquid rhythm dubbed "Daytime Disco". 

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While Poolside’s weekly playlist had become an international lifestyle, Jeffrey and his team still felt there was a gap between his music and the project. Most notably with the cover “Harvest Moon” which celebrated its 10 year anniversary of topping the charts on Spotify with other 90 million plays.

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Broken Bones Studio was brought in to connect the dots between song and artist. 

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In a two-month sprint, Broken Bones Studio developed and executed strategy across both physical and digital platforms by pulling on the authentic strings and amplifying the Poolside brand through creative imagery, event production, and community engagement to solidify the connection. 

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Listen to all the Harvest Moons here:

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